My experience on Authonomy has opened my eyes. I thought all serious authors realized marketing would be a big part of the writing life. Man oh man--was I wrong. There is an ongoing controversy about marketing in the forums there. The "purists" seem to think marketing a book is somehow beneath them. Their view is that a book should stand on its own merits, free from any efforts at publicity or jockeying for position.
While I agree that a good story, well written, should trump all other considerations, I am also a realist. How will anyone know your book is a great tale, written in a can't-put-it-down style? Are they supposed to hack into your computer to get at it? Obviously, some marketing is necessary to make the reading public aware your book even exists. Even if your work is picked up by a big publishing house, you are going to have to be involved to some extent in marketing and publicizing efforts. Anyone who is unwilling to participate in those activities might as well give up on selling any books, in my humble opinion.
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